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Using Seeding Strategies to Get Attention in Online Social Networks
Viral marketing can be a cost-effective marketing tool to create awareness and reach many new customers. Viral ...
Network Transition among Early-Career Korean Songwriters
Network is integral for not only survival, but also success in a career. This cannot be more true for people i ...
When and How to Offer Free Products
Despite its immense popularity, the freemium business model remains a complex strategy to master and often a t ...
To Free or Not to Free?
‘Freemium’, a pricing strategy whereby a firm offers a basic product or service at no cost to the ...
Do Lawyers Exploit Legal Networks? Evidence from Corporate Bankruptcies
We exploit a setting where lawyers are selected before the assignment of a judge and find that large Chapter 1 ...
Unintended Harm: The Consequences of Sharing Online
Social media platforms enable millions of people worldwide to share stories, images, and other content. Howeve ...
"Guanxi" and Networks: Understanding the Role of Networks While Doing Business in China
Guanxi is one of the most prevalent vocabularies used in China’s business environment. In her talk, Prof ...
How to Manage Your Own Networks at the Workplace for Different Stages of Career Advancement?
Networking is an important aspect of career for getting tasks done and seeking opportunities. Despite many con ...
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