data analytics

The Capacity to Care: Step-down or Intensive Units?
CHAN, Carri W. | GREEN, Linda V. | LEKWIJIT, Suparerk | 卢立建 | ESCOBAR, Gabriel

Step-down care units (SDUs) are a cost-effective way to treat patients referred from intensive care units (ICU ...

From Data to Actionable Insights: Harnessing the Power of Business and Social Analytics
许佳龙 | 黄昊 | LIM, Hyungsoo

HKUST’s Center for Business and Social Analytics (CBSA) generates quality insights from massive amounts ...

Big Business

Big data is important for business, and the HKUST Business School is taking note of developments in business a ...

How Data Analytics Are Used in Marketing

A closer look into three main kinds of data-driven marketing analytics – descriptive, predictive and pre ...

Data and Reputation Building on Online Platforms

Studies show online reviews can improve market efficiency and consumer welfare. Assistant Professor HUANG Yan ...

To Free or Not to Free?
石梓君 | ZHANG, Kaifu | SRINIVASAN, Kannan

‘Freemium’, a pricing strategy whereby a firm offers a basic product or service at no cost to the ...

The Perfect Match: Personalised Shopping Recommendations for Mobile Devices
LEE, Dongwon | GOPAL, Anandasivam | PARK, Sung-Hyuk

Few people leave home without their smartphones or other mobile devices, which now dominate almost every aspec ...

Cash Back
夏耀祥 | SHANG, Weixin | WANG, Yunjie

Rebate, or money that is returned to the consumer after they have paid for goods or services, is a popular for ...

Ask the Audience

Traditionally, firms had to rely mainly on their employees to solve any problems. However, with the increased ...