customer behavior

When confronted with a long line of people outside a restaurant, do you join the back of the queue or choose t ...

To defeat others in the battle for market share, firms routinely launch different loyalty programs, deeply inf ...

Every so often, a company learns that its product has unanticipated additional benefits. For instance, the bra ...

Key talents, such as executives and innovators, play a crucial role in driving a firm’s success and shap ...

For retailers seeking to stand out in the cutthroat world of e-commerce, discounts can offer a powerful advert ...

Before any new product is launched, it must be tested. As customer reviews flow in, companies may find that th ...

With the rise of search engines such as Google, it is becoming increasingly important to determine how consume ...

Before deciding to purchase a product, a consumer can access information via consumer reviews by customers who ...