social network

Using Seeding Strategies to Get Attention in Online Social Networks

Viral marketing can be a cost-effective marketing tool to create awareness and reach many new customers. Viral ...

More Risk, Less Reward: Venture Capital Investment in China
郑彦锋 | XIA, Jun

Chinese venture capital (VC) firms suffer from imperfect information and poor legal protections when deciding ...

Seeking Advice
VENKATESH, Viswanath | SYKES, Tracy A. | 张晓军

Sadly, underprivileged groups in less developed countries (LDCs) lack access to proper medical care and accura ...

Meeting Needs through Social Media
KARAHANNA, Elena | XU, Sean Xin | 徐岩 | ZHANG, Nan Andy

Twitter has almost 200 million users. Facebook’s customer base is even bigger, approaching 3 billion. Ye ...

Optimal Pricing and Sequential Consumption
ZHOU, Junjie | 陈滢儒

Social interactions play a crucial role in the markets of social goods. This paper examines the optimal sellin ...

From Mindsets to Cultural Competence

With increase in global connectivity, the ability to navigate diverse workforce is seen as an important asset. ...

Role of Social Relationships in VC Syndication and Fundraising

In this presentation, Prof Pavel Zhelyazkov will provide an overview of his research on how social networks sh ...

The Science behind the Art of Viral Marketing

Viral marketing on social media can help companies increase the exposure of their brands or products. However, ...

播下口碑的种子
CHEN, Xi | VAN DER LANS, Ralf | PHAN, Tuan Q

在新产品上市方面,像飞利浦和微软这样的大公司已经以社交网络的网红客户为目标,采取播种策略(Seeding Strategies),让他们向朋友、同事和熟人扩散消息。当然,难点在于如何识别这些人并评估他们的影响范围。 以 ...

An Economic Analysis of Peer-Disclosure in Online Social Communities

A novel facet of privacy concern has emerged due to peer disclosure of sensitive personal information in onlin ...