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online marketing
Moment Marketing: A New Tool for Effective Cross-Channel Advertising
Moment marketing is a rich new area of contextual advertising that entails the ability to synchronize online a ...
When Discount Hurts Sales
How much should we discount our products or services? Many online sellers offer deep discounts to attract cons ...
When Discounts Hurts Sales: The Case of Daily-Deal Markets
Online daily-deal platforms, such as Groupon and LivingSocial, have become a prominent price promotion venue. ...
A New Market Equilibrium: The Role of Information Technologies in Retail Industry
Although online retailing has grown substantially over the past decade, it still accounts for a small portion ...
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