marketing strategy

With the rise of e-commerce, suppliers can now reach consumers directly through channels such as online platfo ...

Opaque selling is a marketing strategy adopted by industries such as retailing and travel under which firms se ...

A closer look into three main kinds of data-driven marketing analytics – descriptive, predictive and pre ...

Studies show online reviews can improve market efficiency and consumer welfare. Assistant Professor HUANG Yan ...

“Save from 30% to 50% today!” Range offers like this—advertising flexible price options with ...

Downward substitution is common in many industries and occurs in supply chain management when a firm used a hi ...

Before any new product is launched, it must be tested. As customer reviews flow in, companies may find that th ...

Managing new products is important for many firms. One challenging problem is how to predict the success of a ...

In today’s digital era, online research plays a key part in the decision to buy a particular product or ...

Selling directly to customers represents an opportunity for suppliers, but it can threaten retailers’ pr ...