Data

From Data to Actionable Insights: Harnessing the Power of Business and Social Analytics

许佳龙 | 黄昊 | LIM, Hyungsoo

HKUST’s Center for Business and Social Analytics (CBSA) generates quality insights from massive amounts ...

big data data analytics social media

Big Business

在林寿

Big data is important for business, and the HKUST Business School is taking note of developments in business a ...

big data data analytics technology and innovation

A Man with a Machine

尤海峰

The investment industry is increasingly using AI technology to make investment decisions, but computers are no ...

How Data Analytics Are Used in Marketing

刘佳

A closer look into three main kinds of data-driven marketing analytics – descriptive, predictive and pre ...

data analytics marketing analytics marketing strategy decision making

Data and Reputation Building on Online Platforms

HUANG, Yangguang

Studies show online reviews can improve market efficiency and consumer welfare. Assistant Professor HUANG Yan ...

data analytics marketing strategy reputation system policy implication online information

BizInsight@HKUST