HKUST Business School Magazine

With three vibrant alumni and industry engagement events and the launch of the InvestLM project, our School is cultivating deeper connections with stakeholders, enriching professional networks, and paving the way for meaningful economic and social impact in our community and beyond. Engaging Alumni and Business Community in Singapore Our School hosted a forum in Singapore, bringing together experts from academia and industry to explore the thriving developments in family office and supply chain management sectors in the region. This dynamic event was followed by an alumni get-together, fostering connections and building a vibrant network. Together, these gatherings have strengthened the School’s ties with its alumni and showcased our commitment to engaging with the business community. Alumni Sharing on Leveraging AI Marketing Tools As part of our alumni engagement initiatives, we hosted a fireside chat in Hong Kong featuring Ben WONG, Chief Marketing Officer for Greater China at Google, and an HKUST MBA alumnus, alongside Professor HUI Kai-Lung, Acting Dean of the HKUST Business School. They discussed strategies for achieving global growth and brand expansion using AI tools, providing valuable insights for our alumni community. Biz@HKUST 50