HKUST Business School Magazine

Biz@HKUST 61 Gain expertise in important areas “We envisage our graduates working in all areas of the marketing sector. A graduate could work as marketing professionals with a large multinational company, or with a SME,” Professor Helsen says. “The program will also be a good choice for those who plan to start their own business, perhaps a start-up in which customer orientation is important,” he says. The program is made up of foundation courses that allow students to gain expertise in areas regarded as critically important by today’s employers. These include data-driven marketing, digital marketing, brand management, and artificial intelligence (AI). The one-year, 15-course program, which kicked off in August, is led by a distinguished faculty consisting of marketing experts and marketing professionals from within the industry. Over the year, the team gives students the skills and expertise to devise and implement sustainable marketing strategies in physical and digital marketplaces. Prepare for your career Hands-on experience and networking opportunities also play a part. The program ensures that students have plenty of opportunities and platforms to network with industry professionals and senior management to gain insights, and to seek out career opportunities around the world. These come in the form of elective options that include outreach and networking opportunities which enrich students’ business vision, and expose them to the latest industry trends. By participating in such activities, and attending talks by professionals, students can gain a thorough knowledge of the industry. Students will encounter companies which may be suitable employers for them in the future. “Preparing for a career journey is a key part of the value proposition for a program like the MSc in Marketing,” says Professor Helsen. “We have an excellent career service team to provide students with all the career training they need,” he adds. “But students will also be able to access broad online resources and networking opportunities via recruitment talks, industry presentations, career fairs, and visits. There are a multitude of opportunities and resources for students at HKUST,” he says. The program will also be a good choice for those who plan to start their own business Professor Kristiaan Helsen Academic Director HKUST Master of Science in Marketing program