HKUST Business School Magazine

Biz@HKUST 57 From Members of HKUST Case Competition Teams “Participating in the case competition provided an ideal opportunity for me to enhance my problem- solving skills and collaborate with teammates from diverse backgrounds. I was motivated to join the competition to apply my business knowledge to real- world challenges and learn from my peers. Working on a prompt that required us to address marketing, financial, digital, and cultural issues allowed me to broaden my global perspectives and develop the skills necessary to tackle complex business challenges and present our ideas effectively. I believe that the competition equipped me with the skills and mindset necessary to excel in the global business landscape.” “My experience in participating in the case competitions were a transformative one. Attending a training class on case competitions sparked my interest and motivated me to join the competition. Representing HKUST at case competitions organized by different universities allowed me to meet and interact with talented students from reputable universities, learning about their cultures and exchanging views. The experience at USC was incredible and exciting. We were given only 48 hours to devise a business plan and present to the management team. It honed our analytical and problem-solving thinking skills which inspired me to pursue a career in management. The case competition challenged me to think critically, work collaboratively, and communicate effectively – skills that are essential in today's dynamic and competitive workplace. I am grateful for the experience and the lessons learned.” Highlights of the School's initiatives to help students excel in case competitions • Organize the HKUST International Case Competition, providing an exceptional opportunity for students to compete with their high-caliber peers worldwide • Offer courses aiming to equip students with professional skills in business presentation settings. Faculty members with expertise in different areas share their skills in making persuasive elevator pitches, presenting financial data logically and marketing business proposals • Organize internal case competitions to enable students to put their skills to use, and identify students with high potential to represent the School in major competitions • Offer coaching and funding support to students participating in case competitions • Thanks to the donation made by Adjunct Professor Larry Franklin and his wife Mei Kwong Franklin, funding support is provided for students to engage in business case and entrepreneurship competitions outside of Hong Kong HKUST MBA team wins first place at the USC Marshall’s “Everyone’s Business Global Case Competition” HKUST undergraduate team crowned champion at HSBC Life Insurance Innovation Competition HKUST undergraduate team named the first runner-up of the HKUST International Case Competition 2023 KANEDA Mariya Member of the School’s winning MBA student team at the USC Marshall’s ‘Everyone’s Business Global Case Competition’ Catherine YU An alumna of the school and currently Assistant Director at Hong Kong Science and Technology Park, recalling her experience with the school’s case competition team