Public Perception of Virtual Assets and Tokenized Money

14 SURVEY FINDINGS PART I: VIRTUAL ASSETS Most respondents (68.40%) obtain information about virtual assets from online sources, including websites, blogs, podcasts and videos. Other popular sources of information are social media (59.01%) and traditional media (53.10%). Online sources and social media are also regarded as the most important sources of information, alongside educational resources from financial institutions. About half of the respondents (51.54%) receive information from investment education content provided by financial institutions, only approximately a quarter (25.17%) rely on financial advisors for information. All respondents Respondents aware of virtual assets Respondents not aware of virtual assets Binance 43.83% 47.58% 19.77% Coinbase 41.14% 43.83% 23.83% Crypto.com 33.21% 36.15% 14.32% FTX 20.47% 22.15% 9.63% Huobi/HTX 11.43% 12.36% 5.45% OKX 10.68% 11.45% 5.70% Gemini 9.81% 10.31% 6.59% Bitfinex 8.03% 8.24% 6.72% Gate.io 6.02% 6.41% 3.55% Bitstamp 5.59% 5.79% 4.31% Figure 5. Most Recognizable Crypto Exchanges in Hong Kong Figure 6. Sources of Information About Virtual Assets Friends and/or family Traditional media (e.g., newspapers, magazines, television) Social media Other online resources (e.g., websites, blogs, podcasts, videos) Educational resources from financial institutions (e.g., articles, seminars, emails) Financial advisors Others 0% 20% 10% 30% 60% 40% 70% 50% 80% 14.02% 12.71% 15.44% 17.19% 17.29% 18.61% 19.09% 20.50% 19.43% 17.67% 16.95% 16.92% 23.93% 24.22% 20.25% 0.32% / 0.07% / 0.22% 7.78% 8.26% 9.14% With the vast amount of information available online, it is extremely difficult to determine which online sources are accurate and reliable. The significant majority relying on online sources for information raises a concern that inaccurate information could lead to ill-informed decisions, resulting in financial losses or higher susceptibility to fraud. The most important 2nd most important 3rd most important