Building a Green and Sustainable Finance Workforce

17 2. Information Sources Are Diverse, with Social Media Leading Respondents access GSF information from a wide range of sources. Social media (48.2%) is the most common channel, followed by financial news websites (41.7%) and government or regulatory websites (30.3%). Traditional media and professional networks also play a role, though less prominently. This diversity highlights the importance of multi-channel communication strategies to reach young audiences effectively. Notably, 5.1% of respondents indicated they were not aware of any information about GSF, underscoring the need to expand outreach to those currently disconnected from available resources. Figure 3 Respondents’ Sources of GSF Information Social media (e.g., LinkedIn, Instagram) Sustainability and ESG reports from companies Traditional media (e.g., Newspapers, television, radio) Others Government and regulatory websites Books and publications on green and sustainable finance Professional networks and associations (e.g., CFA Institute, PRI) Financial news websites (e.g., Bloomberg, Reuters) Academic journals and research papers Investment advisors or financial professionals Industry conferences and webinars Not aware of any information about green and sustainable finance Podcasts and video channels (e.g., YouTube) focused on green and sustainable finance 48.2% 41.7% 30.3% 26.4% 25.2% 24.8% 24.7% 22.3% 17.4% 16.1% 11.4% 5.1% 0.3% 0% 20% 10% 30% 40% 50%