Adoption of Virtual Banks and Insurers

Adoption of Virtual Banks and Insurers 49 Survey Findings Customers of virtual banks and insurers have a sense of community Online platforms offer a sense of community among users. This is especially the case with online social media platforms where members are actively interacting with each other. It would be interesting to find out if the public feels the same about joining the virtual bank and insurer community. Respondents were asked if being a customer of virtual banks or insurers gives them a sense of community. As shown below, 52.6% of respondents totally disagree or disagree. The highest percentage of respondents feel indifferent (37.1%). During this early adoption phase of virtual banks and insurers, the majority of respondents do not agree or feel indifferent that being a customer provides them with a sense of community. They view the online platforms provided by virtual banks and insurers merely a channel of conducting transactions rather than a means of social interaction and communication. Exhibit 23 Customers of virtual banks and insurers have a sense of community [1 - Totally Disagree ...... 5 - Totally Agree]