HKUST Business School Magazine

5 Executive Education More Chinese enterprises are turning to HKUST Executive Education programs to equip their teams to meet today’s business challenges. For three years, the School has led a six-day CITIC Pacific Leadership Development Program. The value of that training prompted past participants to request a refresher course, so in April Professor Caroline Wang brought a two-day Leading Change module to CITIC’s Hong Kong training center. Executives from diverse CITIC industries learned how to manage change in ways that produce desirable outcomes. Also in April, over 100 senior advertising executives from China and Tencent’s management participated in a one-day Strategic Marketing program. After Marketing Professor Oliver Zhao presented the latest marketing trends, participants worked in groups to create and present a marketing plan for a designated product. Participants said they gained new ideas they could use in their work. China Construction Bank International (CCBI) has commissioned the School to organize a two-part program for their senior executives. In May the CCBI group learned how to make quality decisions and worked on Managerial Decision Making with More Chinese Firms Seek Executive Education Professor Caroline Wang. In August the group will return for part two, where Professor Roger King will cover Family Business Management and Professor Roger Chen will look at Strategy Management. Deans and representatives from 14 business schools and 12 countries and regions in Asia Pacific attended the Association of Asia-Pacific Business Schools (AAPBS) Academic Conference, which was held May 9-10 at the School. The theme was “Building Sustainable Research Programs in Business Schools” and scholars, researchers, administrators and business leaders shared their expectations, experiences and challenges. In his welcome speech, Dean Leonard Cheng said business schools had a responsibility to provide HKUST Hosts Asian Business Schools Conference Since 2007 business leaders and entrepreneurs with a decade or more of work experience have been recharging their professional batteries through the Leading for Success Consortium Program offered by the Executive Education Office. The upcoming program, which runs from September to December, offers four modules: Achieving Success through People; Leadership and Change Management; Strategy and Marketing; and Competing through Strategic Management. Participants in past programs range from C-level executives to vice presidents, managing directors, general managers, directors, regional and department heads, managers and professionals. Some 85 per cent have bachelor or master’s degrees, 78 per cent are from Hong Kong and 22 per cent hail from other countries and regions. Learning to Lead for Success research that addressed the business challenges of the day. The rapid rise of Asia was an obvious area where a deeper understanding of the economies and business practices was needed. “Nobody is in a better position than us to contribute to an international understanding of Asian business and culture, as well as of the region’s individual economies,” he said. Mr David Cunningham, Jr., President of Asia Pacific Division of FedEx Express, and Mr James Thompson, Founder and Chairman of the Crown Worldwide Group, gave keynote addresses.