HKUST Business Review

A WBB class visiting the Tokyo Stock Exchange. Similarly, Angela ZHOU from the US highlights the program’s unique structure: “Few college students have the opportunity to spend each year in a different country with classmates from a multitude of ethnicities and backgrounds making memories and friendships to last a lifetime.” The WBB program’s emphasis on cultural immersion and real-world experiences equips students with the skills to navigate complex global challenges. Giulia SAVINO from Italy shares, “WBB is not just a typical undergraduate program—it’s an incredible holistic life experience. It taught me how to live abroad, adapt to different contexts, and step out of my comfort zone.” A Shared Vision for Global Impact Whether it’s through the transformative leadership training of the MBA program or the multinational educational journey of the WBB program, the school continues to shape the future of global business education, one diverse cohort at a time. By bringing together students from around the world, these programs create an environment where ideas flourish, perspectives broaden, and lifelong connections are formed. As Professor Nason so rightfully sums it up: “Our goal is to nurture globally minded leaders who can thrive in diverse cultural and business settings.” size and personalized career development support. “The program has not only strengthened my technical skills but also helped me build a strong network across Asia.” Matthew ALLRED, a former military officer from the US, highlights the program’s ability to transform leadership experiences into business acumen. “Asia is where global business is growing fastest, and HKUST puts you right at the center of this growth,” he said. For Allred, the diversity of his peers is one of the program’s greatest assets. “Learning alongside classmates from different countries and industries brings new perspectives to every discussion. It’s a unique advantage for anyone aiming to work in international business.” The MBA program’s success in attracting students from varied professional and cultural backgrounds highlights HKUST’s strength as a melting pot of ideas, perspectives, and innovation. With its strategic location in Hong Kong and strong ties to Asian markets, the program has been offering unparalleled exposure to global opportunities, making it a top choice for international students. The World Bachelor in Business: A Multinational Educational Journey While the MBA program caters to seasoned professionals, the WBB program offers an equally compelling experience for undergraduate students. Established in collaboration with the University of Southern California and Bocconi University in Milan, the WBB program is the first undergraduate partnership of its kind. Over four years, students study at all three institutions, gaining a truly global education and earning three diplomas. “The WBB program aims to establish an unprecedented model to train students with global critical thinking in business education, preparing them for leadership roles in a globalized business world,” explained Professor Stephen NASON, Program Director at HKUST. The program attracts students from a wide range of backgrounds from the Americas, Asia, Africa and Europe. This diversity creates a rich learning environment where students can engage with peers from across the globe. Manuel ESPINAL from Honduras reflects on his experience: “In WBB, being surrounded by people with experiences just like mine, but from completely different cultures, has brought me closer to my roots.” HKUST Business Review 53