HKUST Business Review

BRIDGING RESEARCH AND REAL-WORLD IMPACT At HKUST Business School, we are committed to advancing knowledge that drives meaningful conversations in the business world and beyond. This marks the debut of our research-driven business articles—an exciting step toward sharing impactful insights with the business community, policymakers and the public. In this first batch, our esteemed faculty dive into diverse topics, from the trustworthiness of AI managers and moment marketing dynamics to balancing completing goals, credit ratings in fraud prediction, and social justice assessment. These articles distill complex research into accessible insights, demonstrating how academic rigor can address real-world challenges. Insight 2 HKUST Business Review