HKUST Business Review

18 REIMAGINING GLOBAL SUPPLY CHAINS: TECHNOLOGICAL DISRUPTION AND GEOPOLITICAL SHIFTS Dr. William FUNG Group Deputy Chairman of the Fung Group and Advisory Board Chairman of the HKUST Li & Fung Supply Chain Institute 22 ADJUSTING TO NEW PARADIGMS IN GLOBAL TRADE Charles LI, Founder of Micro Connect 26 EMERGING ECONOMIES: ARCHITECTS OF A NEW GLOBAL ECONOMIC ORDER Professor Albert PARK, Chief Economist of the Asian Development Bank 30 GLOBAL ECONOMIES BRACE FOR FUNDAMENTAL CHANGE Professor JIN Keyu, Chair of the Center for Geoeconomics, HKUST Institute for Financial Research 34 GLOBAL TRADE EARTHQUAKE: WHEN SUPERPOWERS COLLIDE Expert insights from business and academia on evolving dynamics in international commerce 38 TACKLING THE FUTURE OF GLOBAL BUSINESS: HKUST FORUM Alumni and faculty on the global economic shift 4 AI MANAGERS MAY BE EFFICIENT — BUT DO WORKERS TRUST THEM? Professor T. Bradford BITTERLY and PhD student LI Mingyu Department of Management, HKUST Business School 8 HOW TO BALANCE COMPETING GOALS: A DATA-BACKED FRAMEWORK FOR DYNAMIC DECISION-MAKING Professor LYU Guodong Department of Information Systems, Business Statistics and Operations Management HKUST Business School 12 TV MOMENT MARKETING: HOW COORDINATING TV AND SEARCH ADS BOOSTS CROSS-AD EFFECTIVENESS Professor LIU Jia Department of Marketing, HKUST Business School 40 WHEN CREDIT RATINGS PREDICT FRAUD Professor Allen HUANG and Professor WANG Shiheng Department of Accounting, HKUST Business School 44 DO BACKGROUND CHECKS ACTUALLY MAKE COMMUNITIES SAFER? Professor CHEN Yanzhen Department of Information Systems, Business Statistics and Operations Management HKUST Business School 48 FROM POVERTY TO PROFESSOR: HOW HKUST SHAPED A PROFESSOR’S JOURNEY TO ACADEMIC EXCELLENCE School Alumna Rachel NGAI’s journey toward academic excellence highlights the power of institutional support 50 PIONEERING LEADERSHIP - HKUST’S NEW BILINGUAL DBA PROGRAM REDEFINES EXECUTIVE EDUCATION HKUST offers Bilingual DBA Program in collaboration with Tsinghua University 52 CULTURAL DIVERSITY AT HKUST: A GATEWAY TO GLOBAL LEADERSHIP IN BUSINESS EDUCATION Creating an environment where ideas flourish, perspectives broaden, and lifelong connections are formed 54 HKUST BUSINESS SCHOOL LEADS GROUNDBREAKING PROGRAM TO EMPOWER TECH VISIONARIES AND BUSINESS TRAILBLAZERS A pioneering executive education program equipping senior executives to lead in the next industrial era 56 DRIVING INNOVATION AND GLOBAL IMPACT FOR A SUSTAINABLE FUTURE Shaping the future of business through cutting-edge research, specialized programs, and strategic collaborations Rewiring the Global Economy COVER FEATURE INSIGHT Insights and News from the HKUST Business School