HKUST Business School Magazine

COVID-19 has brought about changes that were once unimaginable. The changes have led to new perspectives on business and the world. The impact of the virus is so widespread that no part of the value chain and our living has gone unscathed. The virus has touched everyone from suppliers to consumers, business to political leaders. How they react to this crisis will determine whether or not they survive and grow stronger. One of the few certainties of this evolving situation is that COVID-19 has created a “new normal”. This means businesses will have to redesign their strategies for moving forward. For this series of interviews, we met with political and business leaders to define what this new normal is, and hear how they have handled the challenges they have faced so far. They share their insights on what preparations businesses and society should make, as we all wait to see how this new world develops. Lead i ng Th r ough Change s