HKUST Business School Magazine

The global trade environment today is best described as challenging, uncertain, and one that begs more questions than it can answer. Trying to navigate such a disruptive environment is no easy feat. However, in a series of interviews, we talk to five industry leaders and experts to get some advice on how businesses in Asia can at least find a way to survive. Through personal philosophies, ingenuity, historical experience and deep insight into global politics, each of them has found a way to ride out the rollercoaster years that have significantly impacted global trade. Drawing on their own experiences and expertise, all parties agree that businesses today will have to learn to exist in flux and to figure out how best to adjust quickly to a constantly changing external environment which they cannot control. In such circumstances, exercising flexibility in their decision making and embracing change management would be a key tool in their toolbox. Surviving the Times Global Trade in a Transformative Era