consumer behavior

When we fall in love with a product but fail to catch its name, the obvious solution is to search for it online—guided only by our fuzzy recollection of the product and a few general search terms. How likely are we to correc ...

The decision to disclose product information to potential customers is something that must be considered by sellers. Common methods that are used to present quality information include advertisements, free samples, product labels, ...

Movies are full of highs and lows, plot twists, and bursts of action and dialogue. Understanding how viewers respond to such lively and fluctuating content in real time is challenging. In recent work, HKUST’s Wenbo Wang and ...

Voluntary corporate disclosure takes place when information is put forward by a company’s management that goes beyond its necessary requirements. As such, this disclosure can be an essential tool for price discovery. In fact ...

Opaque selling is a marketing strategy adopted by industries such as retailing and travel under which firms sell end-of-the-season inventory of different products as a single opaque good and customers find out the specific product ...

“Save from 30% to 50% today!” Range offers like this—advertising flexible price options within a fixed range—are a popular marketing strategy. Surprisingly, however, we know little about how customers react ...

A wide variety of industries have production lines that produce multiple outputs at the same time. In some cases, these outputs serve different purposes, such as chemical processes, oil refining, and so on. Production outputs can ...

In today’s digital era, online research plays a key part in the decision to buy a particular product or brand. The enormous amount of product information instantly available to customers on the Internet has changed the way t ...

Social interactions play a crucial role in the markets of social goods. This paper examines the optimal selling scheme when products show such social good feature. This paper examines a monopoly firm model adopting sequential lau ...

As unfairness in business transactions widely exists nowadays, consumers are increasingly worried about fairness. This kind of concern of fairness drives them to compare their payoffs with the sellers’ profits, and where a t ...