Thought Leadership

BizInsight@HKUST – a comprehensive knowledge repository presented by the HKUST Business School – features the latest research and intellectual outputs of our faculty members. In BizTalks, you can review our faculty members’ sharing of research findings and insights in an easily-accessible and dynamic format. BizStudies presents a digest and key takeaway for each piece of our research. For selected topical areas, we have grouped the related BizInsight@HKUST items into several cohesive themes for your easy reference. Please feel free to download a copy of the full research paper in case you find the research interesting or thought-provoking!

TV Advertising: Not Just Background Noise
LIAUKONYTĖ, Jūra | ZALDOKAS , Alminas

Television advertising plays a crucial role in shaping consumer behavior. It may also have a major influence on investment decisions, according to a novel study by HKUST’s Alminas Žaldokas and his colleague Jūra Liaukonytė f ...

Seed-stage Investment Decisions
DUSHNITSKY, Gary | SARKAR, Sayan

In 2019, there were over 4,700 seed-stage investments globally, along with significant recent interest in how resources are mobilized during the earliest stages of the entrepreneurial journey. Seed-stage startups work towards fin ...

Incorrect Biases Shape Queue-Joining Decisions
HE, Qiao-Chu | CHEN, Ying-Ju | RIGHTER, Rhonda

When confronted with a long line of people outside a restaurant, do you join the back of the queue or choose to dine elsewhere? Whilst this may seem like a snap judgment, there is more to the decision-making process than meets the ...

The Bright Side of Encroachment
GUAN, Xu | LIU, Baoshan | CHEN, Ying-Ju | WANG, Hongwei

With the rise of e-commerce, suppliers can now reach consumers directly through channels such as online platforms. On the surface, it might seem that this “encroachment” can only be detrimental to the traditional retai ...

Deflecting Difficult Questions in Interview
BITTERLY, T. Bradford | SCHWEITZER, Maurice E.

Interviews are riddled with unspoken negotiations, with both parties bound to the push and pull of obtaining and withholding information. For an interviewee, the optimal outcome is to be trusted and liked by one’s interviewe ...

The More You Search, the Less You Find
PARK, Sang Kyu | SELA, Aner

When we fall in love with a product but fail to catch its name, the obvious solution is to search for it online—guided only by our fuzzy recollection of the product and a few general search terms. How likely are we to correc ...

Strategically Managing Information to Influence Consumer Preferences
GUAN, Xu | WANG, Yulan | YI, Zelong | CHEN, Ying-Ju

The decision to disclose product information to potential customers is something that must be considered by sellers. Common methods that are used to present quality information include advertisements, free samples, product labels, ...

Spearheading Sustainability in Business Operations
LEE, Hau L. | ZHANG, Hongtao

Sustainability is one of the most pressing concerns of our time. The vision of a sustainable world—capable of meeting the needs of both current and future generations—is gaining ever more traction with governments and ...

Skip Ads

In the past few years, a number of digital and media platforms, e.g., YouTube and Spotify, have begun introducing premium services which let paid subscribers see fewer or no adverts. Such a practice seems to be a classic case of s ...

Fighting Friction: Information and Productivity
HANN, Rebecca N. | KIM, Heedong | WANG, Wenfeng | ZHENG, Yue

Higher-quality accounting information results in better resource allocation within industries, Yue Zheng from HKUST and her coauthors have established. Access to accurate accounting data reduces “friction” in informati ...