product assortments

Seeking Advice from Technology

An algorithm can be simply defined as a set of instructions for solving a problem or accomplishing a task. Within many business domains, algorithms are rapidly taking over the decision-making abilities of humans. However, full aut ...

How to Market a Product’s Unexpected Benefit
WADHWA, Monica | CHATTOPADHYAY, Amitava | KIM, Christine | WANG, Wenbo

Every so often, a company learns that its product has unanticipated additional benefits. For instance, the brand StriVectin found that their stretch-mark cream also had a powerful anti-wrinkle effect. Unexpected benefits might see ...

Future of Work: When Will Workers Follow an Algorithm?

This paper develops a new algorithm for increasing the revenue in a dynamic product assortment problem. Then, it identifies the challenges faced by managers in practice and discusses the conditions under which workers follow the a ...