network

Using Seeding Strategies to Get Attention in Online Social Networks

Viral marketing can be a cost-effective marketing tool to create awareness and reach many new customers. Viral marketing relies on word of mouth and leverages social networks of individuals to spread information. But, what is the ...

Network Transition among Early-Career Korean Songwriters
LEE, Yonghoon G | GARGIULO, Martin

Network is integral for not only survival, but also success in a career. This cannot be more true for people in freelancing careers; their network contacts get them new job opportunities from which they can learn and hone their sk ...

When and How to Offer Free Products

Despite its immense popularity, the freemium business model remains a complex strategy to master and often a topic of heated debate. In this research, we ask when and why a firm should offer a zero price on its low-end product when ...

To Free or Not to Free?
SHI, Zijun | ZHANG, Kaifu | SRINIVASAN, Kannan

‘Freemium’, a pricing strategy whereby a firm offers a basic product or service at no cost to the user, has attracted considerable attention in recent years. Having led to the rapid rise of companies such as Skype and ...

Do Lawyers Exploit Legal Networks? Evidence from Corporate Bankruptcies

We exploit a setting where lawyers are selected before the assignment of a judge and find that large Chapter 11 bankruptcy filings resolve 17%--25% faster when at least one lead counsel lawyer for the debtor has a connection to th ...

Unintended Harm: The Consequences of Sharing Online
HUI, Kai Lung | CAO, Zike | XU, Hong

Social media platforms enable millions of people worldwide to share stories, images, and other content. However, sharing the private information of others (peers) may have unintended and far-reaching consequences, both positive an ...

"Guanxi" and Networks: Understanding the Role of Networks While Doing Business in China

Guanxi is one of the most prevalent vocabularies used in China’s business environment. In her talk, Professor Bilian Sullivan will share her insights on the following aspects: 1) How can we understand Guanxi from a general n ...

How to Manage Your Own Networks at the Workplace for Different Stages of Career Advancement?

Networking is an important aspect of career for getting tasks done and seeking opportunities. Despite many conventional wisdoms and many self-help books/ recommendations out there, the most important aspect of networking is seldom ...