online information

TV Advertising: Not Just Background Noise
LIAUKONYTĖ, Jūra | ZALDOKAS , Alminas

Television advertising plays a crucial role in shaping consumer behavior. It may also have a major influence on investment decisions, according to a novel study by HKUST’s Alminas Žaldokas and his colleague Jūra Liaukonytė f ...

The More You Search, the Less You Find
PARK, Sang Kyu | SELA, Aner

When we fall in love with a product but fail to catch its name, the obvious solution is to search for it online—guided only by our fuzzy recollection of the product and a few general search terms. How likely are we to correc ...

Data and Reputation Building on Online Platforms

Studies show online reviews can improve market efficiency and consumer welfare. Assistant Professor HUANG Yangguang, Department of Economics, HKUST Business School Reputation systems operated by online platforms play an importan ...

Meeting Needs through Social Media
KARAHANNA, Elena | XU, Sean Xin | XU, Yan | ZHANG, Nan Andy

Twitter has almost 200 million users. Facebook’s customer base is even bigger, approaching 3 billion. Yet despite the staggering popularity of social media applications, it remains unclear exactly why and how people use this ...

Unintended Harm: The Consequences of Sharing Online
HUI, Kai Lung | CAO, Zike | XU, Hong

Social media platforms enable millions of people worldwide to share stories, images, and other content. However, sharing the private information of others (peers) may have unintended and far-reaching consequences, both positive an ...

Consumer Choice in the Information Age
KE, T. Tony | LIN, Song

In today’s digital era, online research plays a key part in the decision to buy a particular product or brand. The enormous amount of product information instantly available to customers on the Internet has changed the way t ...

To Share or Not to Share?
GUAN, Xu | HUANG, Song | CHEN, Ying-Ju

Selling directly to customers represents an opportunity for suppliers, but it can threaten retailers’ profits. This is known as supplier encroachment, and it occurs across a range of industries. In an innovative study, HKUST ...

High Volume Recruitment: Success through Analytics

Many organizations recruit a large number of people in a short amount of time, a practice known as high volume recruitment. Organizations hire in volume for various reasons. For example, they are growing exponentially, they are op ...

Giving Online Consumers What they Want
LIU, Jia | TOUBIA, Olivier

With the rise of search engines such as Google, it is becoming increasingly important to determine how consumers use these tools to find products, services, or information. Companies that understand their customers’ search b ...

Firms’ Information Environment: Implications for Investors’ and Managers’ Decisions
HANN, Rebecca N. | KIM, Heedong | ZHENG, Yue

An earnings announcement – a public statement of a company’s profitability, usually issued on a quarterly basis – provides useful information to assess peer firms’ expected cash flows, as well as the uncert ...