data analytics

The Capacity to Care: Step-down or Intensive Units?
CHAN, Carri W. | GREEN, Linda V. | LEKWIJIT, Suparerk | LU, Lijian | ESCOBAR, Gabriel

Step-down care units (SDUs) are a cost-effective way to treat patients referred from intensive care units (ICUs), but they could be failing patients admitted from emergency departments (EDs). In an important new study, HKUST&rsquo ...

From Data to Actionable Insights: Harnessing the Power of Business and Social Analytics
HUI, Kai Lung | HUANG, Allen | LIM, Hyungsoo

HKUST’s Center for Business and Social Analytics (CBSA) generates quality insights from massive amounts of social data. Chair Professor HUI Kai-Lung, CBSA Director; Associate Professor Allen HUANG, CBSA Associate Director; ...

Big Business

Big data is important for business, and the HKUST Business School is taking note of developments in business analytics and reacting accordingly.  Chair Professor Lancelot F. JAMES. Department of ISOM, HKUST Business School ...

How Data Analytics Are Used in Marketing

A closer look into three main kinds of data-driven marketing analytics – descriptive, predictive and prescriptive. Assistant Professor LIU JiaDepartment of Marketing, HKUST Business School Data-driven marketing simply pu ...

Data and Reputation Building on Online Platforms

Studies show online reviews can improve market efficiency and consumer welfare. Assistant Professor HUANG Yangguang, Department of Economics, HKUST Business School Reputation systems operated by online platforms play an importan ...

To Free or Not to Free?
SHI, Zijun | ZHANG, Kaifu | SRINIVASAN, Kannan

‘Freemium’, a pricing strategy whereby a firm offers a basic product or service at no cost to the user, has attracted considerable attention in recent years. Having led to the rapid rise of companies such as Skype and ...

The Perfect Match: Personalised Shopping Recommendations for Mobile Devices
LEE, Dongwon | GOPAL, Anandasivam | PARK, Sung-Hyuk

Few people leave home without their smartphones or other mobile devices, which now dominate almost every aspect of our personal lives—including shopping. We already know that purchase behavior differs between mobile- and PC- ...

Cash Back
HA, Albert | SHANG, Weixin | WANG, Yunjie

Rebate, or money that is returned to the consumer after they have paid for goods or services, is a popular form of sales promotion, with studies showing that 50% of retailers and 48% of manufacturers use rebates as part of their c ...

Ask the Audience

Traditionally, firms had to rely mainly on their employees to solve any problems. However, with the increased popularity of crowd-based ideation contests, in which “seekers” engage “solvers” to come up with ...