social network

Using Seeding Strategies to Get Attention in Online Social Networks

Viral marketing can be a cost-effective marketing tool to create awareness and reach many new customers. Viral marketing relies on word of mouth and leverages social networks of individuals to spread information. But, what is the ...

More Risk, Less Reward: Venture Capital Investment in China
ZHENG, Yanfeng | XIA, Jun

Chinese venture capital (VC) firms suffer from imperfect information and poor legal protections when deciding whether to continue to invest in a company or cut it loose, according to HKUST researcher Yanfeng Zheng and a colleague. ...

Seeking Advice
VENKATESH, Viswanath | SYKES, Tracy A. | ZHANG, Xiaojun

Sadly, underprivileged groups in less developed countries (LDCs) lack access to proper medical care and accurate medical information, resulting in high rates of mortality. As part of the United Nations (UN) Sustainable Development ...

Meeting Needs through Social Media
KARAHANNA, Elena | XU, Sean Xin | XU, Yan | ZHANG, Nan Andy

Twitter has almost 200 million users. Facebook’s customer base is even bigger, approaching 3 billion. Yet despite the staggering popularity of social media applications, it remains unclear exactly why and how people use this ...

Optimal Pricing and Sequential Consumption
ZHOU, Junjie | CHEN, Ying-Ju

Social interactions play a crucial role in the markets of social goods. This paper examines the optimal selling scheme when products show such social good feature. This paper examines a monopoly firm model adopting sequential lau ...

From Mindsets to Cultural Competence

With increase in global connectivity, the ability to navigate diverse workforce is seen as an important asset. Cultural competence refers to the ability to adapt and function efficiently in a diverse setting. In this presentation, ...

Role of Social Relationships in VC Syndication and Fundraising

In this presentation, Prof Pavel Zhelyazkov will provide an overview of his research on how social networks shape venture capital (VC) firms’ syndication activities as well as access to deals and capital. In particular, he w ...

The Science behind the Art of Viral Marketing

Viral marketing on social media can help companies increase the exposure of their brands or products. However, for every successful viral marketing campaign, there are many others that failed to reach a large audience as hoped. In ...

Sowing the Seeds of Word-of-Mouth
CHEN, Xi | VAN DER LANS, Ralf | PHAN, Tuan Q

When it comes to launching new products, major firms such as Philips and Microsoft have adopted seeding strategies that target influential customers in social networks so they can spread the word to their friends, colleagues and a ...

An Economic Analysis of Peer-Disclosure in Online Social Communities

A novel facet of privacy concern has emerged due to peer disclosure of sensitive personal information in online social communities. When online users post about their “friends” or even “non-friends”, their ...