game theory

Strategically Managing Information to Influence Consumer Preferences
GUAN, Xu | WANG, Yulan | YI, Zelong | CHEN, Ying-Ju

The decision to disclose product information to potential customers is something that must be considered by sellers. Common methods that are used to present quality information include advertisements, free samples, product labels, ...

To Free or Not to Free?
SHI, Zijun | ZHANG, Kaifu | SRINIVASAN, Kannan

‘Freemium’, a pricing strategy whereby a firm offers a basic product or service at no cost to the user, has attracted considerable attention in recent years. Having led to the rapid rise of companies such as Skype and ...

Herd Immunity and A Vaccination Game

Would the affected communities voluntarily obtain herd immunity if a cure for COVID-19 becomes available? The conventional wisdom says “no” because of the fact that an individual's decisions does not take into account ...