online marketing

Moment Marketing: A New Tool for Effective Cross-Channel Advertising

Moment marketing is a rich new area of contextual advertising that entails the ability to synchronize online advertising (e.g., sponsored search) in real time with relevant offline events such as TV ads. Although 81% of surveyed d ...

When Discount Hurts Sales

How much should we discount our products or services? Many online sellers offer deep discounts to attract consumers. This is especially the case in online markets where the sellers are often less known to consumers. The question i ...

When Discounts Hurts Sales: The Case of Daily-Deal Markets

Online daily-deal platforms, such as Groupon and LivingSocial, have become a prominent price promotion venue. As two-sided markets, daily-deal platforms allow merchants to attract new consumers via discounts and consumers to explo ...

A New Market Equilibrium: The Role of Information Technologies in Retail Industry

Although online retailing has grown substantially over the past decade, it still accounts for a small portion of total global retailing. To further penetrate into the markets dominated by brick and mortar stores, online retailers ...