retail investors

TV Advertising: Not Just Background Noise
LIAUKONYTĖ, Jūra | ZALDOKAS , Alminas

Television advertising plays a crucial role in shaping consumer behavior. It may also have a major influence on investment decisions, according to a novel study by HKUST’s Alminas Žaldokas and his colleague Jūra Liaukonytė f ...

Do Retail Investors Acquire Information from TV?

Amid the turbulence in stock markets, retail investors continue to look for investment ideas. With thousands of publicly-traded stocks available, many retail investors often resort to their recent personal experiences when de ...