Data

From Data to Actionable Insights: Harnessing the Power of Business and Social Analytics

HUI, Kai Lung | HUANG, Allen | LIM, Hyungsoo

HKUST’s Center for Business and Social Analytics (CBSA) generates quality insights from massive amounts of social data. Chair Professor HUI Kai-Lung, CBSA Director; Associate Professor Allen HUANG, CBSA Associate Director; ...

big data data analytics social media

Big Business

JAMES, Lancelot

Big data is important for business, and the HKUST Business School is taking note of developments in business analytics and reacting accordingly. Chair Professor Lancelot F. JAMES. Department of ISOM, HKUST Business School ...

big data data analytics technology and innovation

A Man with a Machine

YOU, Haifeng

The investment industry is increasingly using AI technology to make investment decisions, but computers are not ready to replace human intelligence just yet. Professor YOU Haifeng, Department of Accounting, HKUST Business School ...

How Data Analytics Are Used in Marketing

LIU, Jia

A closer look into three main kinds of data-driven marketing analytics – descriptive, predictive and prescriptive. Assistant Professor LIU JiaDepartment of Marketing, HKUST Business School Data-driven marketing simply pu ...

data analytics marketing analytics marketing strategy decision making

Data and Reputation Building on Online Platforms

HUANG, Yangguang

Studies show online reviews can improve market efficiency and consumer welfare. Assistant Professor HUANG Yangguang, Department of Economics, HKUST Business School Reputation systems operated by online platforms play an importan ...

data analytics marketing strategy reputation system policy implication online information

BizInsight@HKUST

The outcome of their intellectual contributions is to impact not only the theory and teaching of business, but also practices in the real world.

The School

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Community

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