Here you can watch the videos of our faculty members’ sharing of their latest research and insights. Most of these talks/seminars are conducted in a friendly language accessible to academics and the business community, and other general users. Feel free to reach out to our faculty members in case you find these sharing interesting!

The Science behind the Art of Viral Marketing

Viral marketing on social media can help companies increase the exposure of their brands or products. However, for every successful viral marketing campaign, there are many others that failed to reach a large audience as hoped. In ...

When Discounts Hurts Sales: The Case of Daily-Deal Markets

Online daily-deal platforms, such as Groupon and LivingSocial, have become a prominent price promotion venue. As two-sided markets, daily-deal platforms allow merchants to attract new consumers via discounts and consumers to explo ...

Hiring Preferences in Online Labor Markets: Evidence of a Female Hiring Bias

Online labor marketplaces facilitate the efficient matching of employers and workers across geographical boundaries. This online phenomenon holds important social and economic implications. In this talk, Prof Jing WANG will explor ...

Does Personal Branding on Social Media Boost Career? - Evidence from the Market for Executives

The emerging phenomenon of personal branding on social media has important implications for job seekers, employers and social media platforms. In this talk, Prof Yanzhen CHEN will explore how online personal branding affects execu ...

Let One Hundred Flowers Blossom: Employee Creativity in Organizations

Creativity is the foundation of organization innovation that enables firms to compete in the dynamic and competitive marketplace. In this talk, Prof Yaping GONG will present research-based findings on what promote or inhibit emplo ...

CEO-Board Collaboration: Insights from Entrepreneurial Firms in Silicon Valley

Entrepreneurs need creative products, but a key challenge they face in their growth is managing the key internal stakeholders, in particular the board of directors. Prof Sam Garg tracked several Silicon Valley ventures with rare a ...

Behavioral Finance

Standard models of financial markets assume people behave rationally. Behavioral finance builds on this foundation by taking insights from cognitive psychology to explain puzzling observations in asset prices that cannot be explai ...

An Economic Analysis of Peer-Disclosure in Online Social Communities

A novel facet of privacy concern has emerged due to peer disclosure of sensitive personal information in online social communities. When online users post about their “friends” or even “non-friends”, their ...

"Guanxi" and Networks: Understanding the Role of Networks While Doing Business in China

Guanxi is one of the most prevalent vocabularies used in China’s business environment. In her talk, Professor Bilian Sullivan will share her insights on the following aspects: 1) How can we understand Guanxi from a general n ...

How to Manage Your Own Networks at the Workplace for Different Stages of Career Advancement?

Networking is an important aspect of career for getting tasks done and seeking opportunities. Despite many conventional wisdoms and many self-help books/ recommendations out there, the most important aspect of networking is seldom ...