Does Personal Branding on Social Media Boost Career? - Evidence from the Market for Executives

The emerging phenomenon of personal branding on social media has important implications for job seekers, employers and social media platforms. In this talk, Prof Yanzhen CHEN will explore how online personal branding affects executive employment and compensation negotiation, with evidence from S&P 500 executives personal branding on Twitter and their career paths.

CHEN, Yanzhen

Assistant Professor
Information Systems, Business Statistics & Operations Management