The Science behind the Art of Viral Marketing

Viral marketing on social media can help companies increase the exposure of their brands or products. However, for every successful viral marketing campaign, there are many others that failed to reach a large audience as hoped. In this talk, Prof Tat-Koon KOH will give an overview of strategies that could contribute to the chances of successful viral marketing campaigns.

KOH, Tat Koon

Program Director, Global Business Program, Associate Professor
Information Systems, Business Statistics & Operations Management