Viral marketing can be a cost-effective marketing tool to create awareness and reach many new customers. Viral marketing relies on word of mouth and leverages social networks of individuals to spread information. But, what is the ...

Organizations and governments alike have increasingly embraced nudges: small changes to the decision environment that can influence the choices people make. A utility company promoting energy conservation can redesign its bill to ...

Many innovative products are designed to satisfy the demand of specific target consumers; thus, the innovators will inevitably compete with each other in the product market. We investigate how a profit-maximizing principal sh ...

We are interested in understanding how credit crises spread through the real economy. To this end we focus on an understudied aspect of financial crises, the effect of borrowers' defaults on the contracts the bank writes with othe ...

Modern technology has brought us unprecedented access to information. We can exchange ideas with people all over the world, monitor the performance of our investment portfolios in real-time, and learn about our risks of developing ...

Despite its immense popularity, the freemium business model remains a complex strategy to master and often a topic of heated debate. In this research, we ask when and why a firm should offer a zero price on its low-end product when ...

What are the best incentives to recruit more productive (entry-level) workers? The difficulty in effective screening of job applicants is one of the key drivers of low labor productivity. Firms often consider financial incentives ...

We model a multi-phase and high-volume recruitment process as a large-scale dynamic program. The success of the process is measured by a reward, which is the total assessment score of accepted candidates minus the penalty cost of ...

Do banks value their relationship with corporate managers? There is ample evidence that banks can alleviate information asymmetry and agency problems by engaging in repeated lending with the same borrowing company. The question is ...

How and why can irrelevant, short-lived factors shape investment decisions? This can happen in investment decisions in nascent, seed-stage startups, where information is scarce and uncertainty is intense. Taking sunshine on the d ...