Here you can watch the videos of our faculty members’ sharing of their latest research and insights. Most of these talks/seminars are conducted in a friendly language accessible to academics and the business community, and other general users. Feel free to reach out to our faculty members in case you find these sharing interesting!

Using Seeding Strategies to Get Attention in Online Social Networks

Viral marketing can be a cost-effective marketing tool to create awareness and reach many new customers. Viral marketing relies on word of mouth and leverages social networks of individuals to spread information. But, what is the ...

Nudging out the Carbon Tax

Organizations and governments alike have increasingly embraced nudges: small changes to the decision environment that can influence the choices people make. A utility company promoting energy conservation can redesign its bill to ...

How to Spread Your Chips Among Competing Innovations?

Many innovative products are designed to satisfy the demand of specific target consumers; thus, the innovators will inevitably compete with each other in the product market. We investigate how a profit-maximizing principal sh ...

An Unexpected Way that Defaults Impact Other Borrowers

We are interested in understanding how credit crises spread through the real economy. To this end we focus on an understudied aspect of financial crises, the effect of borrowers' defaults on the contracts the bank writes with othe ...

Choosing Not to Know: The Desire to Avoid Information

Modern technology has brought us unprecedented access to information. We can exchange ideas with people all over the world, monitor the performance of our investment portfolios in real-time, and learn about our risks of developing ...

When and How to Offer Free Products

Despite its immense popularity, the freemium business model remains a complex strategy to master and often a topic of heated debate. In this research, we ask when and why a firm should offer a zero price on its low-end product when ...

How Do Firms Have More Productive Workers? The Role of Career and Wage Incentives?

What are the best incentives to recruit more productive (entry-level) workers? The difficulty in effective screening of job applicants is one of the key drivers of low labor productivity. Firms often consider financial incentives ...

How to Recruit in High Volume?

We model a multi-phase and high-volume recruitment process as a large-scale dynamic program. The success of the process is measured by a reward, which is the total assessment score of accepted candidates minus the penalty cost of ...

Who Your Manager Is Matters When It Comes to Borrowing from Banks

Do banks value their relationship with corporate managers? There is ample evidence that banks can alleviate information asymmetry and agency problems by engaging in repeated lending with the same borrowing company. The question is ...

Need Funds? Ask Investors on A Sunny Day

How and why can irrelevant, short-lived factors shape investment decisions? This can happen in investment decisions in nascent, seed-stage startups, where information is scarce and uncertainty is intense. Taking sunshine on the d ...