Television advertising plays a crucial role in shaping consumer behavior. It may also have a major influence on investment decisions, according to a novel study by HKUST’s Alminas Žaldokas and his colleague Jūra Liaukonytė f ...

In 2019, there were over 4,700 seed-stage investments globally, along with significant recent interest in how resources are mobilized during the earliest stages of the entrepreneurial journey. Seed-stage startups work towards fin ...

When confronted with a long line of people outside a restaurant, do you join the back of the queue or choose to dine elsewhere? Whilst this may seem like a snap judgment, there is more to the decision-making process than meets the ...

With the rise of e-commerce, suppliers can now reach consumers directly through channels such as online platforms. On the surface, it might seem that this “encroachment” can only be detrimental to the traditional retai ...

Interviews are riddled with unspoken negotiations, with both parties bound to the push and pull of obtaining and withholding information. For an interviewee, the optimal outcome is to be trusted and liked by one’s interviewe ...

When we fall in love with a product but fail to catch its name, the obvious solution is to search for it online—guided only by our fuzzy recollection of the product and a few general search terms. How likely are we to correc ...

The decision to disclose product information to potential customers is something that must be considered by sellers. Common methods that are used to present quality information include advertisements, free samples, product labels, ...

Sustainability is one of the most pressing concerns of our time. The vision of a sustainable world—capable of meeting the needs of both current and future generations—is gaining ever more traction with governments and ...

In the past few years, a number of digital and media platforms, e.g., YouTube and Spotify, have begun introducing premium services which let paid subscribers see fewer or no adverts. Such a practice seems to be a classic case of s ...

Higher-quality accounting information results in better resource allocation within industries, Yue Zheng from HKUST and her coauthors have established. Access to accurate accounting data reduces “friction” in informati ...